Effective Date: Jan. 1, 2025

At Clariti Eye Care, LLC (“Clariti,” “we,” “us,” or “our”), your privacy and security are our top priorities. This Privacy and Security Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with us online.

1. Information We Collect

We may collect the following types of information:

Personal Information

  • Full name

  • Contact information (email, phone number, address)

  • Date of birth

  • Insurance details

  • Appointment history

  • Any health-related information you voluntarily provide through forms or communications

Technical Information

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and duration

  • Referral source

  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your information to:

  • Schedule and confirm appointments

  • Communicate regarding your eye care services

  • Process insurance claims and payments

  • Improve our website and patient services

  • Send you updates, reminders, or promotional content (you may opt out at any time)

  • Comply with legal and regulatory obligations

3. Sharing Your Information

We do not sell your personal information. We may share your data with:

  • Third-party service providers (e.g., appointment booking platforms, payment processors)

  • Insurance companies, for billing purposes

  • Government authorities, only as required by law

  • IT and analytics providers who assist with website performance

All third parties are required to maintain the confidentiality and security of your information.

4. Security of Your Information

We take data protection seriously and use industry-standard safeguards to secure your personal information. This includes:

  • Secure socket layer (SSL) encryption

  • Firewall and anti-malware protections

  • Access controls and authentication procedures

  • Regular monitoring and software updates

Despite our efforts, no system is 100% secure. We encourage you to protect your information by using strong passwords and not sharing your login credentials.

5. Your Rights and Choices

You have the right to:

  • Access, correct, or delete your personal information

  • Request a copy of your data

  • Withdraw consent for certain types of data processing

  • Opt-out of marketing communications

To exercise your rights, please contact us using the information below.

6. Cookies and Tracking

Our website uses cookies to enhance your browsing experience and analyze site traffic. You can set your browser to refuse cookies or alert you when cookies are being sent. Some site features may not function properly without cookies.

7. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of those sites. We recommend reviewing their privacy policies before providing any personal information.

8. Children’s Privacy

Clariti Eye Care, LLC does not knowingly collect or solicit personal information from children under the age of 13 without parental consent. If we learn we have collected such information inadvertently, we will delete it promptly.

9. Updates to This Policy

We may update this policy from time to time to reflect changes in laws, technology, or our practices. When we do, we’ll revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy and Security Policy, or if you wish to exercise your rights, please contact us:

Clariti Eye Care, LLC
4630 Merchants Park Circle #705 Collierville, TN 38107
Phone: 901.930.5288
Email: optician@claritieyecare.com
Website: https://claritieyecare.com