LIGHTWEIGHT EYEWEARTHAT WANTS TO BE SEEN.
 
At Pure, we dare to make eyewear that’s dynamic, edgy, and boldly subtle. We believe in showing your truest, most expressive self, while keeping your comfort at the forefront of our designs. Our eyewear is lightweight, easy to wear, and never sacrifices style. Our colors inspire and uplift, and our shapes range from classic to downright fearless.
 
New to the brand this season is the Plant-Based Resin Collection. Featuring styles made from 45% Plant-Based Resin, a cleaner alternative to standard plastics. Made from castor bean oil, a highly resilient and renewable plant resource that creates plastics that are strong, light, and durable, resulting in a collection of lightweight styles made easier on the planet.
However you choose to express yourself, Pure has the perfect look for you.
 
The Plant-Based Resin Collection
 
Plant-based resin is a natural bio-based plastic, a smarter and much cleaner alternative to standard petroleum-based plastics. The material we use comes from castor bean oil, a highly resilient and renewable plant resource. It creates plastics that are strong, lightweight, and durable. The castor plant is prized for its ability to thrive in the harshest conditions; growing in arid regions of the world where little else can be successfully farmed. In these regions, castor bean cultivation creates jobs for some 700,000 farmers.
 
Pure is proud to partner with the global network of suppliers trained and certified by Pragati, an educational organization aimed at reducing environmental impact and improving quality of life through creating more sustainable supply chains.