Bebe
 
THE GO-TO DESTINATION FOR REAL WOMEN SEEKING CHIC, ACCESSIBLE FASHION. PRODUCT WITH PERSONALITY
 
Subtle or stand-out, bebe creates strikingly stylish eyewear for women who are keen to emphasize their individual personality. The collection demands high-perceived value with dynamic design and luxury level materials at accessible prices. bebe embraces all attitudes and personalities and interprets them into three, iconic collections:
 
Dreamer embraces delicate designs, endearing prints, and ethereal color.
Rocker takes center stage with animal prints and edgy metal details.
Glamour demands attention with layers of lace and brilliant Swarovski® crystals.
 
TARGET CONSUMER
 
Appealing to females ages 11-65+,
 
to bebe or not to bebe is not a question of age but a question of lifestyle.
 
Average age: 39
 
BRAND VALUES
Modern, Sophisticated, Confident, Playful, Original, Fashion-Forward.